Heads Together

I was privileged to have been one of the small team who supported Their Royal Highnesses in their first ever joint campaign, aiming to change the conversation on mental health. I was responsible for drafting press materials and speeches, developing exciting digital content showcasing the work of Their Royal Highnesses, liaising with media on behalf of the campaign and working with people affected by mental health issues to tell their story.

No. 10 Downing Street
UK Holocaust Memorial Foundation

I led the communications for this project which was launched by the Prime Minister David Cameron and continues with support from the current government.

I worked with some of the last Holocaust survivors to record their testimony and share their experiences. I structured the edit for the film below.

I worked with ITV on an in-depth news package, created a special Antiques Roadshow episode featuring survivors with the BBC and secured four in-depth interviews in the Sunday Times Magazine.

No. 10 Downing Street
Points of Light

I helped the Prime Minister David Cameron recognise and reward hundreds of volunteers across the UK through his Points of Light scheme. From inviting young volunteers to be part of the Downing Street Christmas Lights switch on, to showcasing their charitable work through a partnership with Good Morning Britain.

When the Prime Minister needed a video created to demonstrate the work of the Points of Light scheme to the United States, I travelled across the UK conducting interviews, directed the filming and led the edit for this film.

Deputy Prime Minister
The Coalition

I communicated on behalf of Britain’s first Coalition government in 36 years. From being on reactive duty to working with government departments to proactively launch stories, I also coordinated media for the Deputy Prime Minister Nick Clegg’s UK visits related to his economy and growth policies.

Louisa Sampson Nick Clegg Five City Collaboration Newspaper Clipping
Alzheimers Society

Whilst Lead Press Officer for the charity, I came up with creative ideas for campaigns raising awareness of issues that matter to people with dementia, broke news of research developments to the press and worked with the government on the Prime Minister’s Challenge on Dementia 2020. I launched the concept of Dementia Friendly Communities encouraging people to be supportive of people with dementia.

Louisa Sampson The Alzheimers Society Number Ten Downing Street
Horizon PR

I was proud to join the Horizon PR agency to work with a range of non-government and civil-society groups to promote, celebrate and strengthen the positive voices and stories from ethnic minority communities here in Britain and abroad. Over the course of six months, I project managed a communications training programme helping to enable civil-society groups to better communicate about their work and used my experience to personally devise and deliver some of the training sessions on PR and messaging.

Welcome

Welcome

My Story

My Story

Proof Is In The Pudding

Proof Is In The Pudding